Services
I work end to end, from the first strategy conversation to the code that ships. Most engagements are one of these, or two or three of them running together.
Finding the one idea a company is actually about, then giving it a form that holds up on a screen, in print and in someone's hand. Built on a grid, documented so it survives the people who made it.
Interfaces for the twentieth screen, not just the hero shot. Research, flows and the dense, awkward states that decide whether a product is pleasant to use on a Tuesday afternoon.
One source of truth for design and code. Tokens, components and the written rules around them, set up so a team can move quickly without the library quietly drifting away from the product.
Movement that explains something. Transitions that keep people oriented, micro-interactions that confirm what just happened, and a documented easing and timing scale so it stays consistent.
I build what I design. React and TypeScript, written with Claude Code, which means a working, accessible, responsive site rather than a handover deck and a hopeful conversation.
Running the design side when a team is growing or stuck. Hiring, critique, process and the unglamorous work of getting design and engineering to agree on what good looks like.
01
A week or two of reading, interviews and looking at what already exists, until the real problem is clear and written down in one sentence.
02
Short loops of design and build in the open, so you are reacting to something real rather than approving a slide about it.
03
Working code, documented decisions and a system your team can carry on without me. I would rather be useful than necessary.
