Tu Piel y Tú

Tu Piel y Tú was designed as a skincare platform that felt educational, calm, and supportive rather than clinical or product-heavy.

UX/UI designer and UI brand designer leading interface systems, layouts, user flows, and visual consistency.

The experience focused heavily on reducing friction. Educational content, routines, recommendations, and quizzes were organised through modular layouts, spacious typography, and restrained interface patterns designed to support orientation rather than overload. The visual tone stayed softer and more editorial than traditional beauty-commerce platforms.

Skincare is deeply personal. The platform helped position L’Oréal not only as a beauty company, but as a trusted guide within people’s everyday routines.