Genomelink

Most DNA platforms either feel clinically scientific or aggressively gimmicky. Genomelink occupied a more human space focused on identity, ancestry, personality, and self-discovery.

Freelance creative director and graphic designer leading campaign visuals, motion direction, layouts, and storytelling systems.

The design system intentionally moved away from biotech clichés. Vibrant gradients, expressive typography, and layered compositions created a visual language that felt contemporary and emotionally accessible rather than cold or technical. Social layouts prioritised immediate hooks, fast readability, and modularity across formats.

People engage with DNA products because they want to understand themselves better. The work helped position Genomelink as intelligent and educational without becoming emotionally distant.