Designlab

Reimagining a brand’s spark? That’s what I did for Designlab, a leader in design education. After a branding agency set the foundation, I brought their vision to life, turning initial ideas into a cohesive and impactful brand identity.

As the visual architect, I transformed concepts into a polished brand system by:
Expanding the colour palette with versatile, on-brand shades.
Designing colour-coded icons to reflect Designlab’s values and style.
Creating flexible templates for web, marketing, and educational use.

Colour Exploration: Developed a fresh, accessible palette suited for all mediums.

Icon Design: Crafted icons tied to brand colours, making them both functional and symbolic.

Template Creation: Designed cohesive templates for seamless branding across platforms.

Regular input from marketing, content, and development teams ensured a well-rounded design. Feedback loops helped fine-tune every detail, while post-launch tweaks kept the brand evolving.

This rebrand added clarity, personality, and approachability to Designlab’s identity. It showed how thoughtful design can amplify a brand’s story and connect with its audience on every level.