Designlab

Designlab already had a visual identity. What it needed was a scalable design system capable of supporting multiple courses, teams, and educational products without losing coherence.

Senior communication designer and creative director responsible for expanding the brand into a complete design system.

Each educational track received its own color identity while remaining connected through one shared visual grammar. The system included accessible color architecture, hundreds of icons, educational frameworks, infographic systems, templates, and reusable UI structures — all designed modularly inside Figma. The icon library became the largest component: a navigational language spanning accessibility, UX research, interaction design, e-commerce, and design thinking.

Regular input from marketing, content, and development teams ensured a well-rounded design. Feedback loops helped fine-tune every detail, while post-launch tweaks kept the brand evolving.

A design school’s own systems should demonstrate the same rigor it teaches. The final system created enough flexibility to support growth while keeping the overall brand visually unified.