Collaborating with Savvi Financial, an online investment advisor, provided an incredible opportunity to refine and elevate branding within the fintech space. As a leader in personalized financial planning and digital investment advice, the project aimed to refresh the brand to better reflect its innovative services and resonate with an evolving audience. This was more than a visual upgrade—it was about enhancing communication and deepening connections with users.
Savvi Financial
Rebranding Design in Fintech
Intro
My Role
As art director, branding lead, and designer, I oversaw the creative vision and execution of
the project. My responsibilities included:
- Leading the development of a cohesive brand identity.
- Designing intuitive, visually engaging digital assets.
- Ensuring the updated branding reflected trust, innovation, and accessibility.
Goals
- Position Savvi Financial as a cutting-edge online investment advisor.
- Appeal to a diverse audience, from tech-savvy millennials to seasoned investors.
- Communicate the brand’s expertise, reliability, and commitment to innovation.
Process
Stakeholder Interviews: Engaged with internal teams, clients, and users to gather insights into their needs and perceptions.
Market Research: Explored fintech branding trends and competitors to identify opportunities for differentiation.
Brand Identity Development: Crafted a visual language that embodied Savvi’s ethos, balancing sophistication with approachability.
Web & Digital Asset Design: Redesigned the website and digital touchpoints, emphasizing user-friendly layouts and clear navigation. Created custom icons and infographics to simplify complex financial concepts.
Iterative Feedback: Refined designs through collaboration with teams and user testing to ensure alignment with the brand’s vision.
Implementation: Finalized and deployed the refreshed branding across all platforms, ensuring consistency and cohesion.
Why It Mattered
This rebranding project was about more than aesthetics—it was about positioning Savvi Financial as a trusted leader in fintech. By blending strategic insights with creative execution, the new branding resonates with a diverse clientele, reinforcing trust and innovation at every touchpoint.
Logo Design and application
Logo co-branding
Color palette
Font system
Imagery
Shapes
Shapes
Illustrations
Client: Savvy Financial
Creative Director: Igor Dinuzzi
Copywriter: Savvy Financial
Art Director & Graphic Design: Igor Dinuzzi