L o a d i n g

Indie Games

Offline Event Design

Intro

Creating an immersive environment for gamers? That’s what I achieved with the offline event design for IndieGames, where I brought the essence of gaming culture to life through compelling visuals and engaging layouts. This project combined my passion for graphic design with a deep understanding of spatial storytelling, ensuring that every attendee felt immersed in the IndieGames experience.

My Role

As the event’s graphic designer, I was responsible for crafting the visual identity of the space, including large-scale graphics, signage, and interactive elements. I worked on elements such as the gaming backdrops, DJ booth panels, branded photocalls, and prize cards, balancing creativity with functionality to ensure the designs complemented the physical layout and purpose of each area.

Process

The design process began with analyzing the event space and understanding the needs of both attendees and organizers. I created cohesive visuals that reinforced the IndieGames brand across all touchpoints. From a 24x3m gaming backdrop that served as a bold focal point to precisely measured signage for entrances and counters, every element was tailored to enhance the experience. I also designed a striking photocall for social engagement and ensured that the DJ booth and prize presentation areas carried the same dynamic energy as the main stage.

Close coordination with event planners and production teams was critical to aligning the designs with technical specifications and spatial constraints. Iterative feedback sessions helped refine every detail, ensuring the visuals were impactful and seamlessly integrated into the event setup.

Why It Mattered

This offline event design elevated the IndieGames brand by blending aesthetic appeal with practical execution. The visuals not only guided attendees through the space but also created memorable moments that resonated with the gaming community. By uniting branding with event design, this project showcased how thoughtful graphics can turn an event into an unforgettable experience.

Photocall

Welcome signage

Scenario

Scenario

DJ Set signage

Photocall

TV Set Backdrop

Photocall

Backdrop

TV Set Backdrop

Door signage

Client: Brillo Creativo, IFEMA Málaga

Creative Director: Iñaki San Juan & Eva Romero Sanchez

Copywriter: Igor Dinuzzi, Iñaki San Juan & Eva Romero Sanchez

Photography: Jose Baez

Art Director & Graphic Design: Igor Dinuzzi