Genomelink

Ever wonder what your DNA says about you? Genomelink makes genetic insights fun and accessible, and I helped bring their mission to life through a series of social ads. By turning complex data into vibrant, engaging visuals, we invited people to explore what makes them unique.

As the designer, I created ads that combined eye-catching visuals with snappy, curiosity-sparking messaging—delivering just enough science to intrigue without overwhelming.

To show travel brands, influencers, and agencies how video ads could expand their reach, build stronger brands, and inspire more bookings—all while making the process approachable and empowering.

User Insights: Spoke with Genomelink users to uncover their interests and questions about DNA.

Personas: Developed user personas to guide tone and design, keeping the content relatable and educational.

Strategic Mapping: Used customer journeys and a business model canvas to ensure the ads aligned with Genomelink’s goals.

Prototyping: Designed, tested, and refined wireframes, layouts, and messaging to create ads that balanced playfulness with information.

These ads transformed complex DNA insights into a fun, approachable journey. By blending engaging visuals with meaningful information, we inspired people to discover—and celebrate—what makes them uniquely them.