L o a d i n g

Facebook

Creative Direction, Graphic & Layout Design

Intro

What if showcasing your best work was as easy as sharing a video? With “The Trip Starts Here, ” I collaborated with The Creative Shop to help travel brands unlock the potential of Facebook’s video ads. Our mission: inspire travelers and empower businesses to grow with creative storytelling.

My Role

As art director and designer, I developed the visual narrative—from eye-catching graphics to informative infographics—simplifying complex ideas to inspire businesses to succeed with video ads.

Mission

To show travel brands, influencers, and agencies how video ads could expand their reach, build stronger brands, and inspire more bookings—all while making the process approachable and empowering.

Process

Research: Gained insights from travelers, agencies, and influencers to craft authentic and relatable visuals.


Visual Storytelling: Designed cohesive graphics, infographics, and layouts to simplify and showcase the impact of video ads.


Strategic Design: Ensured every element supported the mission while maintaining a clean, inviting aesthetic.


Why It Mattered

“The Trip Starts Here” made marketing strategies feel accessible, showing travel brands how to grow with social media. By blending design, empathy, and strategy, we turned complex ideas into tools for real-world success, helping businesses inspire the next great adventure.

Client: Facebook, TakeAway Agency

Creative Director: Igor Dinuzzi

Copywriter & Design Supervisor: Jesus Herrero

Art Director & Graphic Design: Igor Dinuzzi