Ever wish learning complex topics felt as fun as watching a great movie? At Designlab, a leader in UX design education, I made that dream a reality. My task? Turn key UX concepts into animated videos that were visually striking and easy to follow. From empathy interviews to prototyping, I used After Effects and creativity to bring the world of UX to life.
Designlab
Instructional Motion Graphics
Intro
My Role
As a senior communication designer, I transformed complex UX concepts into over 30 engaging, educational videos that made learning fun and accessible for aspiring designers.
Process
Collaboration: Partnered with course creators to align animations with learning objectives.
Storyboarding: Scripted and planned each video to simplify complex topics.
Animation: Used After Effects to create polished, dynamic visuals with smooth transitions and strategic motion.
Audio Integration: Paired animations with clear voiceovers and subtle sound effects for a multi-sensory experience.
Refinement: Iterated based on team and learner feedback to ensure clarity and engagement.
Why It Mattered
These videos weren’t just animations—they were powerful learning tools. By simplifying complex ideas into compelling visuals, I helped students build confidence and master practical UX skills to shape the future of design
Tutorial video example 1:
How-to Guide example:
Tutorial video example 2:
Tutorial video example 3:
Example still from tutorial videos:
Icon animation still from How-to Guide:
Example still from tutorial videos:
Storyboard example:
Creative Director: Igor Dinuzzi
Copywriter: Tim Moore, David Sherwin
Art Director, Motion & Graphic Design: Igor Dinuzzi